FAQ: What is Noni?


Noni is the common Hawaiian name for Morinda citrifolia. The noni plant is a type of evergreen ranging in size from a small bush to a tree 20 or 30 feet high that grows in open coastal regions from sea level to elevations of 1300 feet. The noni fruit is approximately the size of a potato and has a lumpy appearance with a waxy, semi-translucent skin that ranges in color as it ripens from green, to yellow, to almost white when it is ripe and ready for juicing.

The noni fruit has been part of the healing traditions of the Hawaiians and Polynesians for thousands of years and is now receiving more and more attention from modern herbalists, medical physicians, and scientists from around the world. Numerous scientific studies lend support to the ancient claims of the noni fruits’ healing power and more and more research is being done to discover just how amazing this fruit really is!


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